Welcome to Appleby Private Wealth Counsel

"Helping clients identify and pursue their wealth goals with confidence"

Sorting through the myriad of wealth management options has become a frustrating task for many investors. That, combined with the demands of everyday life makes it a difficult for individuals and families to dedicate the time to manage their wealth effectively on their own. Our clients appreciate the value of having a team of professionals to help them with their complete wealth strategy including Investments, Retirement Planning, Insurance, Estate Planning, Tax Planning and Education Funding. 

At Appleby Private Wealth Counsel we take an integrated approach to helping our clients reach their goals. That means bringing together your Investments and Insurance opportunities with your Retirement and Estate Planning goals. The resulting Wealth strategy is more efficient and less time consuming for you. All along the way, we will show you all your options, give you completely independent advice and work to reduce your fees.  We'll help you establish your short and long term goals and make sure you aren't missing any important opportunities or risks. Your personalized investment plan combined with Insurance strategies will protect you and your family from unexpected events and help you reach your long term Wealth goals.  We focus beyond the timing of markets by creating a personalized portfolio tailored to your objectives and risk and by adhering to our supremely disciplined process, asset allocation and re-balancing strategy.

Let Appleby Private Wealth Counsel, along with the team of dedicated professionals at Keybase Financial Group, help you create a road map to a secure financial future.

About Joseph J. Pietroski

There is no substitute for experience. I have worked in the financial services industry for over 30 years in both the Wealth Management and Banking areas. For the past 18 years I have been working with Individuals and Advisors helping them achieve their personal goals. Working through the October 1987 stock market crash, the 1997 Asian Financial Crisis, the 2000 Dot-com bubble and 2008 Financial crisis and many mini-market corrections in-between has taught me the importance of a disciplined approach to Wealth Management that I apply everyday.  

I believe in an integrated Wealth Management approach, bringing together your Retirement Plan, Income Protection and a customized Investment strategy to help you achieve your unique wealth goals.  

My Business beliefs:

1)  Money is a means to an end, not the end.

2) Independence and confidentially are the foundation of a successful              Advisor-Client relationship.

3) Diversification protects you from global events. 

4) Portfolio out-performance is driven by the asset allocation and not individual investment selection.

5) Fees and taxes are the biggest drags on portfolio performance.

6) The technology sector will continue to be the fastest growing sector. 

7) You can plan for the unexpected.

What we do

Advisory services

• Investment & tax planning
• Portfolio Management
• Retirement, pension & estate planning
• Charitable giving

Life and health insurance

• Universal life insurance
• Term insurance
• Whole life insurance
• Disability insurance
• Critical illness
• Long Term Care
• Life and insured annuities

Business owners / Companies

• Group benefit plans
• Succession planning
• Business planning

Account services

• Retirement accounts
• Education savings accounts
• Non-registered accounts
• Tax-Free Savings Account

Mutual funds and/or approved exempt market products are offered through Keybase Financial Group Inc. Insurance products are provided through multiple insurance carriers.

Our Process

The Wealth Achievement Program

useful links

• Service Canada - Canada Pension Plan

• Service Canada - Old Age Security

• Get Smarter about Money

• 13 Steps to Financial Freedom - The Motely Fool

Contact us

Office:

20 Appleby Road

Toronto, Ontario  M9B 4Z9